The 6 Cs of Social Media for 2022
Most of the mainstream social mediatrends for 2022 can be categorized into 6 Cs. If we look at trends and break them down by HOW and WHY they work, we can turn reading about what’s coming into having a plan for success designated for your target audience.
A year’s worth of social engagement from your one event
Here are 5 ways you can keep your community and audience engaged year-round when your event is not.
State Fair of Texas Livestock Social Media
State Fair of Texas Social Media Connecting the public and agricultural stories of the State Fair of Texas community Overview The State Fair of Texas is one of Texas’ largest stock shows and events. Every October, millions enter the gates at Fair Park – those involved with agriculture and those who are not, but without […]
Micro Technologies Social Media
Micro Technologies Social Media Telling the story of innovation, accuracy and technology in animal feeding Overview Micro Technologies is the leading provider of advanced, comprehensive and innovative technologies that work with food producers to grow a safe, wholesome food supply more efficiently and profitably. With a critical role of helping beef and dairy go from farm […]
Cactus Cares Employee Kit
Cactus Cares Employee Kit Bringing a Campaign to Life with Print Overview Cactus Feeders established its 501(c)(3) nonprofit, Cactus Cares, committed to feeding a hungry world, starting with family, friends, and neighbors. With a strong brand identity, mission, story and launch campaign set to roll out, printed elements were created to help reinforce brand awareness. A reusable […]
Cactus Cares
Cactus Cares Establishing a Nonprofit’s Story Overview Cactus Feeders, one of the largest beef and pork producers in the United States, has a long history and commitment of helping their communities. In 2019, the employee-owners founded Cactus Cares, a 501(c)(3) nonprofit. It needed its own identity to complement the work employee-owners of Cactus were dedicating to their […]
Maricopa County Fair
Maricopa County Fair Showcasing Arizona agriculture. Overview The Maricopa County Fair and the Arizona State Fair teamed up with Cultivate to guide Arizonans through an exhibit featuring the importance of Arizona agriculture. Similar Projects See all work
GO TEXAN Pavilion
Texas Department of AgricultureGO TEXAN Pavilion Enhancing an institution at State Fair of Texas Overview The GO TEXAN Pavilion is a cornerstone of the State Fair of Texas. It features Texas-based products and services and is a popular destination for fair visitors. So much so that over 300,000 visitors pass through the Pavilion each year. […]
Tatum Art Advisory
Tatum Art Advisory Art advisor exhibits a refreshed site Overview Tatum Art Advisory, LLC. to provide exceptional advisory services and guidance to serious collectors of 20th Century and Contemporary art. Ashley from Tatum Art Advisory needed a website refresh with a platform that could easily adapt and be edited. See live site here Desktop Homepage […]
4C Summit
4C SUMMIT A conference comes to lifeunder the big top Overview 4C Summit challenges participants to be challenged, connect with their peers and commit to making forward changes in their business. Elanco and Micro Technologies’ goal is to ensure attendees leave with new perspectives. The host city in 2019 was Sarasota, Florida, which is known […]
CattleTales Social Media
Cattletales social media Building an engaging online community to share the story of agriculture with the public. Overview #CattleTales is an active community of individuals sharing their stories involving cattle and agriculture on social media with the hashtag #CattleTales. With the popularity of hashtags on social media and more platforms integrating their use for finding […]
Beef Loving Texan Billboards
TEXAS BEEF COUNCIL BILLBOARDS Reminding Texans that after the commute there can be beef Overview Beef Loving Texans was a new campaign dedicated to the state of mind of being Texan, its heritage of beef cattle… and loving beef. To help increase brand awareness and promote the new website, a billboard campaign was launched in […]
Micro Technologies Feedyard Digital Ads Campaign
Micro Technologies Feedyard Digital Campaign Moving technology to the forefront of food production and animal health Overview Micro Technologies innovates cattle feeding and management for beef and dairy operations. They offer customized technology solutions that help food producers overcome challenges and serve an integral role in the food supply chain. The digital ads campaign is focused on bringing […]
Cactus Cares Employee Roll Out
Cactus Cares Employee Roll Out Launching an employee community outreach initiative Overview Cactus Feeders, one of the largest beef and pork producers in the United States, has a long history and commitment helping build strong communities. Cactus Cares, a 501(c)(3) nonprofit committed to feeding a hungry world, starting with family, friends, and neighbors; launched its campaign to employee-owners […]
Red Angus Association of America Rebrand
Red Angus Association of AmericaBrand Refresh Rebranding for a breed moving forward Overview The Red Angus Association of America is a thriving and growing organization enhancing and promoting Red Angus and Red Angus-influenced cattle for beef production. They reached out to Cultivate to rework the logo to be easily adaptable to many different applications as […]
State Fair of Texas Birthing Barn
State Fair of Texas Birthing Barn Learning something new from animals that are new Overview The State Fair of Texas felt the need to educate fairgoers on the modern practices that livestock producers use to raise and care for their animals. As a result, the Birthing Barn was born. Created to educate and offer a […]
Pogue Agri Partners Social Media
Pogue Agri Partners Social Media Growing the voice of quality seeds and services Overview Pogue Agri Partners provides seed implements specifically bred to thrive in harsh, drought-stricken environments like Texas. Cultivate not only helped develop Pogue’s overall branding for their livestock and wildlife products, but also defined an audience specific to certain regions. With the target audience […]
State Fair of Texas Crops Exhibit
State Fair of Texas Crops Exhibit Texas agricultural education is planted at the State Fair of Texas Overview The State Fair of Texas Livestock and Agricultural department wanted to draw people into the livestock area off of one of the main thoroughfares with an educational experience. Nothing draws people especially kids like a hay maze. […]
City of Justin Texas Branding
City of Justin, Texas Rebranding a city with boots on and an eye to the future Overview The city of Justin, Texas (population 4,000+) was going through what many small towns on the outskirts of the DFW Metroplex are dealing with, high growth. Not wanting to be overlooked, the city moved to rebrand to draw […]
DemKota Ranch Beef
DemKota Ranch Beef Sales Kit A confident sales kit that lives up to the beef Overview DemKota Ranch Beef needed to launch its branded beef program with a splash. The market is no stranger to competition, and established brands garner a lot of the market share. With more than 130 USDA-certified beef programs, DemKota wanted […]
Big Tex Farmyard Exhibit
Big Tex Farmyard Exhibit Raising Agricultural Education at the State Fair of Texas® Overview The State Fair of Texas® wanted a fun way to showcase livestock’s role in where food comes from at fairgoers’ local grocery store. Our goal was to redesign an underutilized area of the fairgrounds and transform it into one of the […]
CattleTales Calendar
Cattletales Calendar Strengthening an online community one tale at a time. Overview #CattleTales is an active community of individuals sharing their stories of cattle and agriculture on social media. The goal was to provide a tangible guide agriculture could use to meet the public’s curiosity about where their food comes from, providing hashtag ideas and […]
State Fair of Texas iSpy Exhibit
State Fair of Texas iSpy Exhibit Touring the diverse Texas regions without leaving the fairgrounds Overview Texas is a large state and one with the most variations between regions – white sand beaches of Port Aransas to the Guadalupe Mountains, deep east Texas piney woods to the Llano Estacado – it’s a large ecosystem. The […]