Cactus Cares
Employee Kit
Bringing a Campaign to Life with Print
Overview
Cactus Feeders established its 501(c)(3) nonprofit, Cactus Cares, committed to feeding a hungry world, starting with family, friends, and neighbors. With a strong brand identity, mission, story and launch campaign set to roll out, printed elements were created to help reinforce brand awareness.
![](https://cultivateagency.com/wp-content/uploads/2021/03/Cactus_Cares_Lunch-Sack1.jpg)
The goal of the internal awareness campaign was to keep a constant reminder for employees that they have an active role in this nonprofit and how it impacts their communities.
![](https://cultivateagency.com/wp-content/uploads/2021/11/Cactus_Cares_EmployeeGuide2.jpg)
![](https://cultivateagency.com/wp-content/uploads/2021/06/Cactus_Cares_Posters1.jpg)
Results
The launch was a huge success for Cactus Cares and set a good foundation for the nonprofit to grow awareness and participation. Employees have stepped up to take active roles in their communities.
- Region II Merit Award Winner in Best of NAMA