Establishing a Nonprofit's Story
Cactus Feeders, one of the largest beef and pork producers in the United States, has a long history and commitment of helping their communities. In 2019, the employee-owners founded Cactus Cares, a 501(c)(3) nonprofit. It needed its own identity to complement the work employee-owners of Cactus were dedicating to their family, friends and neighbors through Cactus Cares. By identifying their story, a strategic brand was launched to encourage participation and bring awareness.
Cactus Cares Voice
We created a foundation of communication that Cactus Cares could distribute across all channels as they launched in the communities and with their employees.
Nutrition and Communities"
Cactus Cares Visuals
This is a grass roots community employee led non profit. Imagery was chosen to embody the people in the communities. The juxtaposition of the monotone and color created a nice way to humanize the issues.
The client was enthused with the brand identity and story of who Cactus Cares is.