City of Justin, Texas

Rebranding a city with boots on and an eye to the future


The city of Justin, Texas (population 4,000+) was going through what many small towns on the outskirts of the DFW Metroplex are dealing with, high growth. Not wanting to be overlooked, the city moved to rebrand to draw businesses. Justin, like many small towns, had no clear branding, with many old logos on many different marketing material and departments. It wanted to create a simple cohesive brand system for all departments. The town long-tied to its western roots, looked to make that the center of the rebrand.

With a clear direction the city positioned itself better to entice development