Cattletales social media
Building an engaging online community to share the story of agriculture with the public.
Overview
#CattleTales is an active community of individuals sharing their stories involving cattle and agriculture on social media with the hashtag #CattleTales. With the popularity of hashtags on social media and more platforms integrating their use for finding similar content, Cattle Tales wanted to be more than a passive use in some posts.
We needed to create a launch plan, expansion and sustain a growing social community on multiple platforms, not only to share original #CattleTales content, but to also engage back with users also tagging #CattleTales and sharing their voices too.
Sharing Tales of Tails from Pasture to Plate and Connecting Cattle Raisers to the Public
Results
Through creative content and visually appealing graphics, Cattle Tales reached more than 1,000,000 users on Facebook in its launch year and continues to see several million in additional reach and impressions each year.
On Instagram, the hashtag #CattleTales averages more than 1,200 public posts from engaged users each month, not including Cattle Tales original Instagram content; and users tag @CattleTales in their stories each day wanting to share and amplify reach too.
- 2020 Ag Relations Council Golden ARC Merit Special Events: Cattle Tales at NCBA Tradeshow
- 2020 2nd Place Livestock Publications Council Digital Marketing Campaign: Cattle Tales Alternative Proteins Social Media Campaign
- 2020 1st Place Livestock Publications Misc. Design: Cattle Tales 2019 Social Media Calendar
- 2020 Merit Award Region II Best of NAMA Annual Publications: Cattle Tales 2020 Social Media Calendar
- 2019 1st Place Region II Best of NAMA Social Media Campaign: Cattle Tales Alternative Proteins Social Media Campaign
- 2019 Merit Award Region II Best of NAMA Social Coverage of Events: Cattle Tales Social Media promotion during the 2019 Cattle Industry Convention & NCBA Trade Show
