The new logo reflected the breed’s reliability and genetic traits that have made it a go-to breed to withstand many harsh environmental elements from the extreme heat of Texas to the cold of North Dakota grasslands. Its bold clean look is easily recognizable in a field of different breed associations.
“By rebranding our association, it positioned us as professional, forward-thinking and reliable in the beef cattle industry, which perfectly communicates the message of our breed. Cultivate not only modernized our logo, but pulled through the important aspects of our breed’s pioneering history, making a strong statement in a clean, concise and easily recognized logo.” – Tracey Koester, Publisher and Advertising Director, RAA