Texas Department of Agriculture
GO TEXAN Pavilion
Enhancing an institution at
State Fair of Texas
Overview
The GO TEXAN Pavilion is a cornerstone of the State Fair of Texas. It features Texas-based products and services and is a popular destination for fair visitors. So much so that over 300,000 visitors pass through the Pavilion each year. The Texas Department of Agriculture came to Cultivate to help refresh the look, build a good wayfinding plan moving forward for multiple years to update signage to push a better visitor experience. New maps and giveaways and flow analytics were also introduced.
Results
The result was a more cohesive GO TEXAN Pavilion moving forward and the ability to track visitors and sales from the Pavilion store. The new exterior building signage pushed more visitors to easily recognize the GO TEXAN pavilion.
Overview of the GO TEXAN Pavilion >
