State Fair of Texas
Auction Collateral
Designing sophisticated pieces to help raise more money for more kids
Overview
The State Fair of Texas Youth Livestock Auction and Scholarship Program is a time-honored tradition celebrating and supporting urban and rural youth across Texas. The premiums earned in the Sale of Champions influence better participation in future State Fairs as exhibitors work to chase the premiums. In turn, more funds are raised to help support scholarships to livestock exhibitors and local area high school students. Cultivate works with the State Fair of Texas Philanthropy and Development department to create an elite event to raise money and meet fundraising goals while highlighting and recognizing donors.
The largest display we have to highlight donors. Each banner is 12 foot wide by 8 foot tall.
This highly anticipated annual event is made possible by Cultivates’ ability to coordinate all the moving marketing parts in a quick turn around time throughout the entire Auction weekend.
Results
The various marketing efforts for the event increased the auction proceeds by 20 percent, with approximately 44 new donors, setting a record of 1.9 million raised for Texas youth. Most news networks covered the auction, with pre-and post-coverage and six pre-interviews.
- Golden ARC in Special Events tactics category for State Fair Youth Auction coverage
