Micro Technologies has innovated cattle feeding and management for feedyards for more than 40 years. As more dairies continued to scale in size and relocate to areas traditionally held for finishing beef cattle, there was an opportunity to grow Micro’s business in dairy herds. Building off their reputation of customized technology solutions that help food producers overcome challenges and serve an integral role in the food supply chain, we focused on answering some of the biggest challenges in managing feed at large dairies. The digital ads campaign focuses on bringing brand awareness to their solutions.