Heart O' Texas Fair & Rodeo

A well known Central Texas fair and rodeo put its best heart forward


Over the past 70 years, the Fair & Rodeo has offered Central Texas a place to come and support the community while enjoying the sights, sounds and smells that make the Heart O’ Texas Fair & Rodeo what it is. The Fair is held annually at the Extraco Events Center in Waco, TX, with over 238,000 in attendance in 2022. The Fair was looking for a cohesive brand moving forward. One that reinforced the name across all segments of the fair and rodeo, from year to year. Cultivate created a brand to unify the local community with the Fair using “Heart O’ ____” slogans. The concept was for fairgoers to be a part of the emotion and action at Heart O’ Texas.

The goal was to have a cohesive brand and a tagline that would easily move to any marketing material for each segment of the Heart O’ Texas experience moving forward. 

Color coded badges
Bumper Stickers
Media kit box


Cultivate set the Heart O’ Texas Fair & Rodeo with a good foundation with an eye on building the well known brand into the future. 

“The Heart O’ Texas team is such a pleasure to work with, and I have had so much fun helping their visions come to life! It is a great experience to see and be a part of all of the hard work that goes into their events.”