Cattletales Calendar
Strengthening an online community one tale at a time.
Overview
#CattleTales is an active community of individuals sharing their stories of cattle and agriculture on social media. The goal was to provide a tangible guide agriculture could use to meet the public’s curiosity about where their food comes from, providing hashtag ideas and visuals to share on social media.
The annual calendar serves as the yearly playbook to help share ideas and content throughout the year with hashtags.
Results
Since 2018, the Cattle Tales Calendar demand has exceeded supply and gets a lot of shares and tags on social media. It is often a coveted item to pick up at the annual Cattleman’s Convention and NCBA Trade Show.
- Merit Award – Best of NAMA Region II
- First Place – Livestock Publications Council Misc. Design