In 2013, Texas and Southwestern Cattle Raisers, Texas Farm Bureau, Texas Cattle Feeders, Independent Cattlemen’s Association and other industry organizations petitioned Texas Department of Agriculture for a State Beef Checkoff.
They faced an uphill battle in networking, getting the word out and educating ranchers.
By focusing on simplicity and grassroots networking efforts, Cultivate crafted messaging, designed and developed the communication flow for mobilizing more than 1,000 volunteers to share with their peers and educate the Texas beef producers to “VOTE YES!”
By utilizing direct mail, flyer distribution models, phone calls and physical visits, The Texas Beef Checkoff passed in June, 2015. By sticking to the communication plan, having emergency protocols in place and carefully monitoring industry news, we were successful in passing a groundbreaking referendum.
Whether you’re just kickin’ the tires or ready to roll up your sleeves, give us a holler.
Or call 940.648.8891 to
start a conversation.